In 1910-2, Erte or Romain de Tirtoff (his real name), moved to Paris to pursue a career as a designer.
He was 20.
He made this decision despite strong objections from his father who wanted Romain to continue the family tradition and become a naval officer.
Romain assumed his pseudonym to avoid disgracing the family.
Erte, Paris, c.1929.In 1915, he secured his first substantial contract with Harper's Bazaar. Between 1915 and 1937, he designed over 200 covers for the magazine and his illustrations would also appear in Illustrated London News, Cosmopolitan, Ladies' Home Journal and Vogue.
No prizes for guessing this week's weather forecast on these very British isles.
Thank heavens for pattern and colour!
Thank heavens for pattern and colour!
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